From Freelancer to Full-Stack Marketeer

How Beatriz added tech skills to amplify her impact and empower her clients

Meet Beatriz Santana

Curious mind. Creative strategist. Unstoppable learner.

Beatriz, a marketing professional with a sharp eye for strategy and a soft spot for people, built her career on bringing ideas to life and communities together. She’d grown a digital presence, organized major events, and led innovative projects. But when she launched her own consultancy, she knew something was missing.

"Nocode Institute has played a significant role in my journey, and I wholeheartedly recommend their courses to anyone interested in no-code solutions."

Beatriz Santana

Student from Descodifica-te #1, 2022

The Challenge

Beatriz made the leap from corporate to freelance, driven by purpose:

"When the pandemic came, I saw many small and medium businesses closing... they were masters of their fields, but everything just fell apart because they didn't know how to exist in a digital world."

She wanted to help—but she faced a new barrier. Her clients needed more than strategy. They needed solutions she couldn't yet build.

Hiring developers was too expensive. Learning to code felt overwhelming.

And freelancing meant every hour spent learning was an hour unpaid.

The Transformation

"Marketing and business are all about technology. You can't manage a business without the help of technology. Technology is your best friend. And if you know how to play with it, you can do whatever you want. Especially with automation, it's life-changing."

Through Descodifica-te #1, a program delivered through a partnership between Fundação AGEAS and NoCode Institute, Beatriz:

✅ Learned to build websites, landing pages, apps, automations, and e-commerce solutions;
✅ Discovered the power of no-code tools;
✅ Built a real project for Netmentora Lisboa;
✅ Proved to herself (and future clients) that she could do more than strategy—she could build

✅ Reignited her excitement for work and what’s possible.

Behind the scenes

Favorite
Tool

Web solutions for landing pages, automations, and e-commerce

Favourite mission

Building a project for a real client

Biggest challenge

Letting go of hourly income to invest in learning

Most valuable learning

How to create digital products, not just plan them

What's next for Beatriz

She’s bringing no-code into her consultancy practice—offering clients full-spectrum support: from strategy to execution.

Her goal? To grow her business, help more SMEs thrive, and become the kind of tech-savvy marketer today’s world demands.

Project Highlight

In the final stage of the Cohorts, students have the opportunity to work in a real project to develop not only technical skills, but also soft skills like client management, problem-solving, prioritization, and negotiation. Always with the support of our Mentors.

For her final project, Beatriz partnered with Netmentora Lisboa, a local entrepreneurship support network backed by the Auchan Group—to tackle a very real operational challenge: streamlining how they select and support new entrepreneurs.

Working closely with her client, Beatriz delivered a practical, user-friendly tool that simplified operations and gave the team better visibility and control—without writing a single line of code.

The Results

Using no-code tools, Beatriz built an internal platform featuring a centralized applicant form, team process tracking, and a custom dashboard for real-time oversight.

View Project

Programs

Ready to level up like Beatriz?

She didn’t wait for permission to grow—she built her own path. If you’re a creative or strategist craving more control, confidence, and capability… Explore what no-code can do for you.